What I've Done
This is a sample of projects, teams, and initiatives I've led to make an impact - from product marketing, lead gen, education promotion, demand generation, and e-commerce.
Educational Toy Product Packaging
Copywriting, Strategy, Product Marketing
I worked with a designer and manufacturing plant to create packaging for this educational toy based on STEM. This is sold online and in major educational retailers and big brands in the US.
Published Trade Article
Copywriting, Earned Media, Product Marketing
I was published in an industry publication that was sent to 2,000+ association members on ways to sell more educational products.
30-Page Playbook Supporting Employers and High School Students Nationwide
Copywriting, Creative Strategy, Product Packaging
Supporting a nationwide effort from edtech leader, Stride (formerly, K12.com), I wrote a playbook to help improve internship and job placement outcomes for students. The book goes in-depth to help employers design and improve an internship program for students with tips, tools, and templates to make it easy.
700+ Medical Product Site Strategy and Vendor Migration
Vendor Selection, Site Migration Strategy, User Experience, Copywriting
Procured a web agency to rebrand and relaunch a 400+ page e-commerce site of products for medical labs and suppliers worldwide. Led entire migration and web process.
12-Page National Playbook for Entrepreneurship Product
Copywriting, Creative Strategy, Product Packaging, Research, Positioning
I wrote this playbook based on personas and product positioning to create enrollment and interest in an entrepreneurship product.
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Microsoft Partner Tech Training for Career Placement of Vets
Copywriting, Creative Strategy, Partnership Development, Product Packaging
The Microsoft Partner's goal was to tap into a market of veterans interesting in exploring careers in tech and offer them free training. I packaged the tech products into a clear landing page offering and started to pursue potential partners for co-promotion.
Case Study for Health System
Client Interviews, Graphic Design, Copywriting, Analysis
Here, I took a financial services engagement with a popular health system and turned it into a case study with direct outcomes. This was also used in marketing and media efforts.
Site Migration and Web Strategy for Public Service
Marketing Strategy, Graphic Design, Copywriting, Project Management
Receiving several hundred thousand visits annually, this project also featured RFP development, selection, project management, creative agency management, and internal stakeholder coordination. I also made ongoing site updates and new features.
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Lead Driver Direct Mail for National Tradeshow
Marketing Strategy, Graphic Design, Copywriting, Project Management
Here's a sample of a direct mail jumbo postcard I sent out to several thousand segmented customers and prospects. I used variable data to get the attention and drive traffic to the exhibitor booth. This increased leads, meetings, and booth traffic.
Nationally Recognized Influencer Marketing Campaign
Strategy, Community Outreach, Social Media, Copywriting, Web Design, Video Editing
This influencer marketing campaign was in honor of National Library Week and was recognized by the American Library Association and shared with thousands of library marketers nationwide as a best practice template.
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20% Increase in National Conference Attendees
Full-Service Conference Strategy, Copywriting, Email Marketing, Public Relations, Creative
I tool a conference that was on target to have a lower attendee rate and increased attendance 20% above goal. This involved creating an exhibitor prospectus, targeted email marketing, coordination with stakeholders and multiple associations, and more.
National Internship Search Tool
Product Positioning Strategy, Go-to-Marketing,
This national search tool is used by high school students and graduates across the US to search and apply for internships. Go-to-market planning, product feature road map marketing, and market product positioning were key parts of this product launch to students nationwide.
National Employer Resource Center
Positioning Strategy, Go-to-Marketing, Copywriting, Creative, Market Research
This Online Employer Resource Center is used by organizations and Chambers of Commerce as a guide for developing an internship program that will drive business forward, create leadership opportunities for staff and students, and impact the future of their industry.
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Sales Sheet on Product Sold by Retailers Nationwide
Copywriting, Lifestyle product agency
This sales sheet involved product research, selection of a model through an agency to demo the product, and creative direction. This product is sold online and in retailers - including big brands - across the US.