I like marketing and vinyl records.
Creative | Content | Strategy
I have a superpower of heating up the same cup of coffee about 20 times in the microwave in the morning and still enjoying it. I also believe everything can be solved with pecan pie.
​
I believe in "purpose-driven" marketing. Define your goal. Tell your story. Stay true to your mission. Build and empower your people. Build and empower your brand.
​
Head still spinning that I like vinyl? Mine too.
Catch my record joke? I've discovered I like Willie Nelson a lot more than I care to admit, the Eagles, Miles Davis, Bob Marley, Tom Petty, Janis Joplin, Waylon Jennings, and, for a wild mix, Alice Cooper.
But, wait, there's more. (Sorry, couldn't resist)
I am a 17-year creative professional focused on marketing, public relations, demand generation, strategy, leadership, fundraising, and product positioning. I've served in education, tech, finance, local government, marketing agencies, and high-performing non-profits.
​
-
Direct ability to progress ideas/services/products from concept and go to market,
​
-
Proven membership, loyalty, and customer marketing strategies/programs for retention and ROI.
​
-
Experienced PR strategist with earned/paid media, thought leadership, case studies, & white papers.
​
-
Develop and nurture partnerships, co-marketing, and revenue-generating opportunities.
​
-
Adept at product development, implementation, and customer insights to make intentional decisions.
​
-
Creative ability to locate funding, grant-writing, and development opportunities that make an impact.​
Awards & Certification
-
Content Marketing Certified, Hubspot Academy
​
-
Product Marketing Certified (PMMC), Product Marketing Alliance
​
-
Leadership Through Marketing, Northwestern University
​
Recognized for a marketing influencer campaign through the American Library Association.
I drafted government proclamations and used video and quote testimonials from government officials, community influencers, and advocates to show support for Handley Regional Library System. The ALA did a case study on my campaign and sent it out to thousands of libraries across the US to use as a template. See a recap of the campaign here.
The Power of Serving
-
An active member of the American Marketing Association
-
Advisory Board Member of the Friends of the Handley Regional Library System, a fundraising non-profit focused on literacy and education programs
​
Previous Appointments
​
-
Board Member on Gifts Giving Back, a nonprofit focused on literacy and arts.
​
-
Program Committee Member to Marketing Mindshare, marketing education and networking group part of Top of VA Regional Chamber
​
-
Board Member to ChildSafe Center - a nonprofit focused on helping children find hope, find their voice, and share their stories to stop abuse.
Connect with Me
You can stalk me, I mean connect with me, on LinkedIn. I'll post marketing news and tips, helpful resources, ways to improve operations, and more.
You can DM me from my profile.
Right now, I am sharing a lot about education, technology, career development, and, of course, marketing.